About
Origin Story
We Spent 10 Years on Production Floors Before We Wrote a Line of Code.
In 1996, Bill Riley and Sean Zhang started visiting print shops across the United States. Not to sell anything — to listen. At every stop – financial printers, transactional mail operations, statement printers – they heard the same thing. “We’ve been looking for something like this for years. Nobody’s built it.” So they did.
For ten years, Bill and Sean walked production floors, learned how print service providers actually operated, and then built software that worked the way the industry worked, not the way software vendors assumed it worked. What they built was a real-time visibility layer that sat on top of any equipment, from any manufacturer, and gave operators and managers the GPS view of their floor they’d never had.
Today, Ironsides is deployed across 16 time zones. Our clients print critical communication financial statements, healthcare notices, insurance documents, and direct mail campaigns for some of the largest institutions in the world. The core development team has been with us from day one — the people who wrote the software still maintain it. That continuity is why our NPS is 87 when the industry average for enterprise B2B software is 31.
Why We’re Different
We don’t have any equipment line to protect because we don’t sell equipment.
Vendor-agnostic by design — we work with every manufacturer on your floor, not just one.
A development team that has stayed intact for 20+ years. The people who built it support it.
No software subscriptions held hostage by upgrade cycles. We grow when you grow.
William T. Riley
Founder and President
Bill has built his career developing and leading companies into new, profitable markets, with deep specialization in high-volume transactional printing and mailing services. That background shapes how he leads Ironsides today.
As the industry shifts toward just-in-time print-on-demand, track-and-trace requirements, and greater accountability at every step, Bill has positioned Ironsides’ Nor’Star platform to address exactly these pressures — driving better efficiency and higher productivity per job, per machine, and per client.
Bill sets the mission, vision, and direction of the Ironsides team, and he keeps that direction grounded in what customers actually need. He spends significant time on-site with clients and industry leaders, and those conversations feed directly into how Nor’Star evolves.
His operating principle for the team is straightforward: Ironsides exists to solve real client problems through proven expertise and exceptional technology. When there’s a way to help, the team finds it.
Sean Zhang
Co-Founder and CTO
Sean is an accomplished technology executive with deep expertise in computer science, software engineering, machine vision, system architecture, and enterprise software development. As Co-Founder and CTO, he leads the company’s technology strategy, product architecture, engineering execution, and innovation roadmap.
With strong hands-on technical skills and leadership experience, Sean oversees product design, software development, AI and vision technology integration, system scalability, cybersecurity considerations, cloud and database architecture, and technical quality assurance. He works closely with engineering, sales, support, and customer success teams to ensure that Ironsides software solutions are reliable, scalable, and aligned with real-world customer needs.
Sean plays an instrumental role in Norstar/APT deployments at customer sites, working directly with customers to improve system utilization, operational efficiency, and workflow adoption. He also advises management teams on how to leverage Nor’Star solutions to improve productivity, generate new revenue opportunities, and create long-term business value.
As CTO, Sean bridges advanced technology with practical business execution, helping transform complex technical capabilities into customer-focused solutions that support growth, efficiency, and competitive advantage.
Tim Rogers
Director of Technical Support
Tim is the Director of Technical Support at Ironsides Technology, where he brings clarity to complex systems and guides teams toward stable, long‑term solutions. He is known for bridging highly technical processes with grounded, direct communication, enabling customers, executives, and internal teams to make rapid, sound decisions. With over a decade in the industry and more than twenty‑five years in technology, Tim leads with a deep commitment to learning, structure, and elevating his team. He established Ironsides’ pre‑ and post‑sale technical processes, team frameworks, and customer‑care philosophy, and continues to help shape the company’s future.
A U.S. Navy veteran, Tim is a devoted father and husband with a strong love of family time. Whether experimenting with a new recipe, diving into a book or technology project, or playing games with his kids, he brings the same curiosity and drive to learn that defines his professional life.
TJ Forsythe
Vice President, Sales
TJ has been with the Ironsides Technology team since 2014, when he joined the team after spending many years at a US based Print Service provider. TJ is known for his consultative and straight forward approach, aligning technology with business objectives to deliver tangible ROI for Ironsides Technology customers. He has partnered with many organizations throughout his tenure navigating complex operational challenges, including multi-vendor environments, production quality and visibility issues, and post-acquisition integrations; helping them establish standardized processes and centralized data strategies.
TJ is a Boston sports fanatic and resides in Wilmington, Massachusetts with his wife and 2 children. He enjoys coaching his children in youth sports, golfing, and spending his summers on the lakes of New Hampshire and beaches of Maine.
Careers
Ironsides Technology is a rapidly growing software company. We encourage applications from all qualified individuals. If you feel that you would be a good fit for our team, we invite you to submit your resume to hr@ironsidestech.com.
Interested in working together?
Let’s discuss your business technology needs and how we can help.